Mattel, the company behind Hot Wheels, has announced a new partnership with Formula 1, revealing that it will launch a line of miniature F1 cars.
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The first model, featuring exclusive Hot Wheels paintwork, will be launched later in 2024, followed by a full line of 1:64 scale cars with F1 team colors, expected in 2025. The initial model will have special details such as a metal chassis and interchangeable tires, along with a design that pays tribute to the year Hot Wheels was founded, 1968.
The Hot Wheels F1 car line will target both children and adult collectors, promising a collection that will appeal to fans of all ages.
Although full details of the collection have yet to be released, it is promised that the cars will replicate the visual characteristics of the actual Formula 1 team vehicles.
Additionally, Hot Wheels will be present at some F1 races in 2025, offering activations to engage fans and giving them the opportunity to purchase the models at events.
This partnership expands the Hot Wheels universe, allowing motorsport fans and collectors to add miniature replicas of the iconic Formula 1 cars to their collection.
Source: Car and Driver | Photo: Instagram (@hotwheelsofficial) | This content was created with the help of AI and reviewed by the editorial team
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